SodaStream Builds Massive Marine Contraption To Clean Plastic Waste From Open Water
October 24, 2018
This article was re-published with permission from NoCamels.com – Israeli Innovation News.
Israeli company SodaStream, recently acquired by global beverage giant PepsiCo for $3.2 billion, has built a solid reputation as an environmentally conscious drinks developer, advocating strongly for the discontinuation of single-use plastic bottles within the industry and promoting reusable ones, while touting its products as a healthy alternative to fizzy drinks loaded with sugar
Last year, the developer of drinks making units and flavors, won Business Intelligence Group’s 2017 Global Corporate Sustainability Award for its line of eco-friendly sparkling water makers. Earlier this year, the PR-savvy SodaStream launched a series of limited-edition bottles in honor of the wedding of Prince Harry to Meghan Markle, donating the proceeds to Surfers Against Sewage, a British marine conservation charity that works to protect oceans and marine life.
Now, SodaStream is taking matters into its own hands, so to speak, launching a new initiative to rid the waters of plastic waste, only nine percent of which is recycled. Earlier this month, SodaStream launched “Holy Turtle” – a massive contraption designed to clean plastic waste from open waters as part of an ambitious clean-up operation led by SodaStream CEO Daniel Birnbaum.
The “Holy Turtle” is a 1,000 ft. (300 meter) long floating unit designed to be gently towed by two marine vessels in open waters, SodaStream said in a statement, adding that the device was. “uniquely engineered to capture floating waste while its large vent holes act to protect wildlife.” The design was inspired by oil spill containment systems and developed by the Florida-based manufacturer and designer of oil spill containment systems ABBCO.
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