Ushering in National Distracted Driving Awareness Month, the The US Department of Transportation’s National Highway Traffic Safety Administration has launched a new ad campaign. according to reports by adweek.com the ad is aimed at teens, it’s incredibly straightforward, simulating an everyday scene cut short by a distracted driver. The theme is “U drive. U text. U pay.”
According to the new site distraction.gov, more than 70 percent of teens and young adults have sent or read a text while driving. The campaign aims to get teen drivers to take a pledge to refrain from texting and driving, as well as give them the tools to help raise awareness. Thousands of people die every year in crashes related to distracted driving.
It’s certainly a step in the right direction. The Jewish Link would like to reminds our readers. Please do not text and drive!
TJL & Adweek.com