Two anonymous Chinese bidders drove up the price, leaving the previous record that Belgian-bred Armando fetched last year well behind.

New Kim is worth her weight in gold, and then some. A wealthy Chinese pigeon racing fan put down a record price of €1.6 million ($1.9 million) for the Belgian-bred bird. This says a lot more than merely what kind of money can be made in the once-quaint sport, which was declining only a few years back.

The last half-hour at the end of a two-week auction at the Pipa pigeon center was frantic. Two Chinese bidders operating under the pseudonyms Super Duper and Hitman drove up the price by €280,000 ($325,000). That left the previous record that Belgian-bred Armando fetched last year well behind by €350,000 ($406,000).

Super Duper got the hen. He is allegedly the same wealthy Chinese industrialist who already had Armando, allowing for breeding with the two expensive birds.

It was proof again that an age-old working-class hobby in Western Europe now has a new, elitist foreign lease on life. Top breeders relying on generations of family experience now sell their birds for prices unheard of merely a decade ago. And often China is their destination.

On this occasion, successful breeder Gaston Van de Wouwer retired at 76, and his son was too busy to continue the famed pigeon coop. All 445 birds were put on auction and the overall sale was already pushing past €6 million ($7 million). A second part of the auction is ending on Monday, but didn’t include any bird that could match New Kim. It still became an amazing weekend for one pigeon breeder.

Belgians have long stood out as the best breeders, both because of their generations-long experience and the density of a network where many breeders can organize races close together. But it’s not a short-term endeavor. Expertise at genetic breeding with the constant mixing and mating of birds takes years, if not decades. Birds can live up to 15 years.

“Everybody is interested in our pigeons,” Pascal Bodengien, head of the Belgian pigeon federation, said.

Only a decade ago, the record price for a pigeon stood at one-tenth of New Kim’s price. And the current price of pure gold stands about €26,000 ($30,350) per pound.

As so often, globalization has made the difference.

With the rise of business wealth in China came also conspicuous consumption and a new venue for gambling. Somehow, pigeons fit the bill. China often features one-loft racing. Thereby, pigeons all get used to one coop for months and then are released many hundreds of miles away to make their way back with their unique sense of orientation and special speed training. Prize pots can reach into the tens of millions of euros.

For breeding, though, there is no place like Belgium. This is where, little more than a generation ago, the national weekend radio news was followed by announcements on whether pigeons were released in faraway places in France or even Spain and what weather conditions the birds were facing.

After World War II, Belgium had over 250,000 members in the pigeon fancier federation. Now there are 18,000, Bodengien says.

Pigeon breeding demands constant attention, every single day of the year. Those demands had turned away many modern folk, once sending the sport into a decline.

“To be the best, it has to be your life’s work. For some, it may seem boring. Day in, day out. Winter and summer, always those pigeons.” he said.

Once bitten though, many remain committed for life. And the news that a pigeon can sell for $1.9 million could prompt new challengers to enter the sport. Bodengien welcomed that development but urged patience and a reality check.

“Anybody thinking about getting into our sport to get money out of it had better think again and move to another sport,” he said.

(Israel Hayom).