Amnon Shashua and Ziv Aviram, the founders of Mobileye, one of Israel’s biggest companies acquired by Intel for $15.3 billion for its groundbreaking vision-based driver-assistance system, have also been advancing another vision-based assistive product, which Aviram told Reuters earlier this year “has the potential to be even bigger.”

The product is so highly regarded, in fact, that the company, OrCam, was valued at $1 billion in February, after completing a $30.4 million funding round that brought its total amount raised to $130.4 million. All this for a portable, finger-sized device that can be discreetly clipped to eyeglasses or sunglasses. There have been several versions of the device, with MyEye first making its debut in 2011 and MyEye 2.0 launched last year.

It’s a game-changer for the visually-impaired who want to be able to freely move about with everyday tasks without calling attention to themselves, says OrCam Director of Media and Communications Rafi Fischer.

The Jerusalem-based company is “return[ing] independence to the user,” Fischer tells NoCamels. “This is the world’s most advanced artificial vision device for people who are blind, partially sighted and have reading difficulties,” he adds.

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