Boredom fuels creativity.

Why? Because boredom is profoundly uncomfortable. You can’t ignore it. That itch for something—anything—to fill your attention, your imagination? That’s boredom.

Think about how far people will go to avoid boredom. One study found that it can be so unbearable that most people would rather endure an electric shock than sit alone with their thoughts for 15 minutes.¹

Why do people move to new cities, fly across oceans, skydive, paint masterpieces, or create businesses?

Because they’re bored. Boredom drives people to seek new ideas, experiences, and solutions.

Boredom is a good thing. That’s why always trying to instantly cure it will hamstring your creativity.

Think about the thing you’re probably holding in your hand right now as you read this. It’s the ultimate boredom killer—your phone. Any craving for something new can be instantly extinguished with a viral cat video, trending makeup tutorial, the latest game release, or that life-changing self improvement prompt that will get you out of bed earlier tomorrow.

The solution? Put your phone down and make space for boredom. Block out 15 minutes a day for absolutely nothing. Stare at the wall. Twiddle your thumbs. Above all, let your mind wander. You may be amazed by the thoughts, ideas, and visions you develop to occupy your time.

What great things will you allow your boredom to drive you towards?