Jerusalem, 21 March, 2022 (TPS) — The State of Colorado has decided to divest its state pension funds from Unilever Global, the parent company of Ben & Jerry’s. This makes Colorado just the latest American state to do so in response to Ben & Jerry’s decision to boycott Israel. And the Knesset will hold a special session on Wednesday to consider extending Israel’s anti-boycott laws to be used to also sanction Unilever.
The Colorado State Pension Fund will dump as much as $42 million worth of Unilever shares.
In July of 2021, the Ben & Jerry’s ice cream company announced that it would not extend licensing for its product to the Israeli company that holds the franchise in Israel. The decision came after the Israeli company refused Ben & Jerry’s demand that it end any sales of its products in any Israeli towns in Judea and Samaria, and even in parts of Jerusalem.
In response to the news, Avi Singer, the CEO of Ben & Jerrys Israel, said, “I am excited about the worldwide backing and the addition of the State of Colorado to the list of states that impose immediate and painful sanctions against Unilever, which is fully responsible for the boycott. And will implement what it demands of the world.”
The state of Colorado is just the latest in a number of US states that have moved to divest themselves from Unilever. New York, Florida and New Jersey are just some of the US states that have already made the same moves and 33 states have laws prohibiting doing state business with any company that boycotts Israel.
And last December seven state treasurers from seven different US states signed a letter that called on Unilever to reverse its decision to boycott Israel. The states included Arizona, Idaho, Oklahoma, Nebraska, West Virginia, Louisiana and Mississippi.
Earlier this month, Ben & Jerry’s Israel filed a lawsuit in the United States against Unilever Global. The suit charges that the move to boycott Israel violates US law.
“Your demand that Avi Singer not sell in parts of Jerusalem and Judea and Samaria is contrary to Israeli and American law,” says the suit which seeks to force Unilever to allow Singer to continue to manufacture and distribute Ben & Jerry’s products throughout the State of Israel.
“The demand was in and of itself a violation by [the] Defendants of Israel law, US anti-boycott policy and policies of the States of New Jersey, New York and many other states,” says the lawsuit “The only reason for non-renewal was Plaintiff’s refusal to carry out Defendants unlawful demand. A Party to a contract, especially the one with outsized bargaining power, cannot lawfully or in good with coercing the weaker party into violating the laws a condition of maintaining the contract.”
“Defendants are liable egos wrongful termination, for breach of the License Agreement, for breach of the implied covenant of good and with and fair dealing,” says the suit against Unilever and Ben & Jerry’s.
The Knesset’s Constitution Committee will convene on Wednesday to hold a special discussion on the matter, in spite of the fact that the full Knesset has already gone into its spring recess for Passover. The committee will consider a vote on the approval of adding an amendment to Israel’s current law that sanctions any company that boycotts the country which will allow for such regulations to be used against Unilever.
Avi Singer sent a letter to the committee’s members asking them to approve the new regulations.
“The helplessness in the face of a company that is taking boycott measures, harms Israel’s deterrent power and will lead not only fatal damage to Ben & Jerry’s Israel, but also to many other businesses in the future,” he wrote. “I address you on my behalf and on behalf of 169 employees of the Ben & Jerrys Israel factory which is located in the periphery, and on behalf of hundreds of other families who make a living from the factory and may be harmed upon termination of the contract. In your power to help me and the workers of the factory and strengthen the deterrent power of Israel. Approve the boycott law and allow the State of Israel to repay the boycotting society as a reward. ”