Pro-Israel activist Ari Fuld has been identified as the 40-year-old Israeli killed in Sunday morning’s terrorist attack in Gush Etzion Junction, just south of Jerusalem.

Fuld was stabbed by a 17-year-old Palestinian from the West Bank village of Yatta, located near Hebron.

The stabber arrived at the parking lot outside the Rami Levi supermarket, where he stabbed the 40-year-old in his upper body, causing severe bleeding and tissue damage, shortly before being shot and neutralized – allegedly by Fuld who chased after the terrorist and shot him.

Fuld was transported to Shaare Zedek Medical Center where he succumbed to his wounds.

A resident of Efrat, Fuld was a father of four and an avid supporter and defender of Israel.

Lior Shurka, a friend of the victim, told TPS that Fuld “was very involved in explaining and defending the good reputation of the State of Israel.”

“Ari was about to have launched in a new Hasbara website in English. He was a good friend who you knew would stand by you and protect you in any situation,” Shurka said. “A lowly terrorist came up behind him, and in a cowardly way stabbed him. Ari was one of the fighters in the Efrat emergency squad. We didn’t expect anything less of him. Even after he was shot, Ari engaged with the terrorist and chased him as he was bleeding, and managed to respond and shoot at the terrorist.”

“We are confident that his death will not be in vain, and his activity will grow and intensify. We expect the government to immediately demolish the house of the terrorist and expel his family to the Gaza Strip as soon as possible,” Shurka added.

Ilanit Chernick contributed to this report.